Growth
Sales, marketing, pipeline. The place where small repeated improvements turn into the difference between flat and exponential. Growth agents are usually the first ones teams build. Fast feedback loop, clear ROI, low risk if a single run goes sideways.
What people build here
- Inbound lead routing. When a new lead hits the website form, the agent enriches them (company, role, headcount, recent funding, tech stack, whatever you score on), checks fit against your ICP, and pings the right rep in Slack with the context they need to reach out fast.
- Lead resurrection. Watches closed-lost deals. When the original blocker is gone (feature shipped, pricing changed, compliance certification landed), the agent reopens the lead and drafts a personalized re-engagement.
- Outbound personalization. Feed it a list of target accounts. It researches each one (recent news, public roadmap, job postings, social posts) and drafts per-prospect outbound mail grounded in something actually specific to them.
- Demo and call recaps. After a recorded call, the agent writes the recap: the prospect's pains, what features resonated, the objections, the suggested next step. Logs it in your CRM.
- Pipeline hygiene. Every Monday morning, flags stale deals, missing next-step dates, and accounts that haven't been touched in too long. Proposes the cleanup.
- Win/loss synthesis. Once a month, reads through the closed-won and closed-lost notes, groups by theme, and produces a one-page narrative for the leadership team and the product team.
- Daily social. Every weekday, surfaces relevant posts in your industry on LinkedIn, drafts a thoughtful comment or repost, and queues them for you to approve in a single short batch.
How to ask for one
Whenever a new row appears in the "Demo Request" tab of our HubSpot, look the person and their company up. If headcount's over 50 and they're in fintech or healthtech, post to #sales-hot in Slack with name, title, company, headcount, last funding round, the form fields they submitted, and one personalized first-message draft. If they don't fit, just log it and don't ping anyone.
Connections you'll usually want
Your CRM (Salesforce, HubSpot, Pipedrive), Slack, email, calendar, your call-recording tool (Gong, Fathom, Fireflies), and whatever enrichment or research tools you already pay for.